According to WhiteSpace at Work CEO Juliet Funt, oftentimes the key to accomplishing more is to momentarily do less. A strategic White space analysis is the process of digging through the sales data to hunt for new white space opportunities for cross-selling and up-selling. White space analysis is the means to identify gaps in existing services on a market or internal processes and to unveil hidden sales opportunities.
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White space analysis is the process companies use to evaluate their existing products, services, and markets to address unmet customer needs.